MONTREAL — Montreal Canadiens and RBC today announced a multi-year shirt partnership agreement, which will see the RBC logo appear on the Canadiens player jerseys worn by the Peel Center Canadiens players beginning in the upcoming 2022-23 season.
The partnership brings together two globally recognized brands with a rich history dating back more than 100 years. At the heart of these two brands is a commitment to their communities. For every official RBC jersey sold on-site at the team’s official store, Tricolore Sports, RBC will donate $20 to the Montreal Canadiens Children’s Foundation, which promotes physical activity and the adoption of a healthy lifestyle among disadvantaged youth in Quebec. The partnership will seek to engage fans in new and exciting ways through unique fan experiences, T-shirt sharing programs, and in-arena activations. More details about the planned initiatives will be announced in the coming months.
“We are proud to partner with such a well-known brand as RBC,” said France-Marguerite Belanger, Head of Sports and Entertainment, Groupe CH. “There are very few organizations, which, like ours, have a legacy that goes back over a century and a legacy to make a difference in the lives of those across generations. We would be hard-pressed to find an association more suitable than the one we can officially unveil today.”
“At RBC, we believe that sport has the power to unite communities. And hockey, part of Quebec’s rich heritage, brings an entire nation together,” explains Nadine Renaud Tinker, regional president of RBC Quebec. “To collaborate with Montreal Canadiens on this first-of-its-kind partnership is an honor, and we are so excited to see it come to life as we continue to drive impact for the prosperity of Quebec, while engaging with our communities.”
The addition of the RBC patch comes as part of the newly launched Jersey Advertising Program, which allows NHL teams to sell ads on their jerseys starting in the 2022-23 season. Featuring the RBC name and the shield with its iconic lion design, the team’s official red jersey patch, standard size 3 x 3.5, will be sewn into the right upper chest area. It will be worn for all pre-season, regular and post-season matches and will be available exclusively as an option on official shirts sold at Tricolore Sports locations within the Bell Center and at the Bell Sports Complex in Brossard. More information is available at canadiens.com/jersey.
The partnership announcement and new game jerseys were revealed during the 46th edition of the annual Montreal Canadiens golf tournament, an event that traditionally marks the start of a new hockey season and brings together club partners, fans and the media.
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About Groupe CH and Montreal Canadiens
Groupe CH, Quebec’s premier sports and entertainment organization, offers unique and unforgettable experiences for its fans and spectators. Groupe CH owns Club de hockey Canadien Inc. and Rocket de Laval. Through evenko and L’Équipe Spectra, the organization’s cultural and entertainment division promotes and presents more than 1,800 shows, festivals and events each year. In addition to the Bell Center in Montreal, the group operates galleries of all sizes such as Place Bell, MTELUS, Studio TD, and Corona Theatre. A sense of community is part of the DNA of Groupe CH. Through the Montreal Canadiens Children’s Foundation and the evenko Foundation, the organization is making a difference in the lives of thousands of young people in Quebec.
The Royal Bank of Canada is a global financial institution that takes a purpose-driven and principles-based approach to delivering performance-leading. Our success comes from more than 92,000 employees who leverage their imaginations and visions to bring our vision, values and strategy to life so that we can help our clients thrive and societies thrive. As the largest bank in Canada and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and delivering exceptional experiences to our 17 million customers in Canada, the United States and 27 other countries. Learn more at rbc.com.
We are proud to support a wide range of community initiatives through donations, community investments, and employee volunteer activities. Find out how to do it at rbc.com/community-social-impact.